Why digital marketing is important for your pharmacy?
Every pharmacy business needs to have a strong online presence. With the rise in the use of the internet and social platforms, your future growth is heavily reliant on the digital strategy of your business. The most important and initial aspect of your online presence is your pharmacy website. Next, you can drive traffic to your website through Google SEO, Social Media Marketing and Content Marketing. We will look at each one briefly in this article. You can not go wrong by thinking like a consumer. Think that you are an average pharmacy customer, what can the pharmacy do to help you learn about their services and make it easy for your access information from the comfort of your home, 24/7.
Google search engine optimisation (SEO) for pharmacy
We have come a long way since the days of yellow pages and then the 118118 type services. The new norm is to search for services on the internet and by far the largest search engine is Google. If you are looking to grow your business online and establish yourself as a leader in your area/field then you must include Google SEO in your marketing strategy.
The future pharmacy model is heavily focused on services. Pharmacies are doing an increasing number of innovative private and NHS services. To facilitate this change and allow pharmacies to reach their potential customers online, Google SEO is essential.
Rank On The First Page Of Google
Organic SEO refers to techniques and methods used to promote and improve a website ranking in search engines such as Google. Your website ranks organically high in search results without the need to pay Google for paid ads. The deciding factor between a success and a failure of a business could be organic SEO. At Pharmafocus, we specialise in organic SEO for pharmacy.
Pharmacy Social Media Marketing
Your social media marketing says so much about your pharmacy business. It is how you can connect with your customers on a personal and professional level. Making the right impression through a professionally run social media campaign is essential for the growth of your pharmacy business online.
With the rise in use of social media platforms, the average consumer is spending considerable time online browsing through their social media profile. This represents an opportunity for pharmacy businesses to connect with their potential customers online. There are thousands of active users in your local area. You can effectively promote your pharmacy services and products through social media marketing.
Content Marketing for Pharmacy
Content marketing is an important marketing tool that every pharmacy business can utilise. So you might say what is content marketing? Any thing that is published online that helps to inform your target audience of your services or products. It is not meant to be hard selling tool. It can be in a form of text, images, infographics, audio or videos.
Blogging For Pharmacy
Blogging is a powerful way to drive traffic to your website and boost sales. Our content writers will produce an optimised blog post about your pharmacy services. The blog post will be optimised to appear high in Google searches. Visitors to the blog post will read about your services and will be directed to your website or your pharmacy. Content marketing can drive significant amount of traffic to your website.
Put a digital marketing strategy in place for your pharmacy business
We provide a free initial consultation to help you evaluate the best options in terms of digital marketing for your pharmacy business. If you do not have any online presence or you want to build on your existing digital presence, get in touch with us today. Click here for our combined digital marketing plans.