Travel Clinic Marketing
An increasing number of pharmacies are setting up travel vaccination clinics but successful are those that are marketing their service through the right channels. In this blog post, we will go through the most effective travel clinic marketing strategies including social media marketing, Google SEO and content marketing for travel vaccination clinic.
Digital marketing for travel clinic
The most cost-effective and efficient way to promote your travel vaccination clinic is through digital marketing. With the rise in use of tech and social media platforms, the vast majority of your potential customers are likely to be online. This represents a huge opportunity for your travel vaccination clinic to be visible to 1000’s of customers online. With the average value of a travel vaccination appointment at £100, there is potential to get a multiple fold return on your investment.
The future pharmacy model is heavily focused on services. Pharmacies are doing an increasing number of innovative private and NHS services. To facilitate this change and allow pharmacies to reach their potential customers online, Google SEO is essential.
Social Media Marketing for travel clinic
Over 70% of the UK adult population are on at least one social platform. Businesses are using social media platforms such as Facebook, Twitter, LinkedIn and Instagram to raise awareness of their services. Travel clinics can too use social media platforms successfully to promote their services. Increase traffic to your website and clinic and boost sales through social media marketing. We provide a fully managed social media marketing service for travel clinics. We create the graphics, write the posting manage the social media accounts. See an example of a post below.
Google SEO for travel clinic marketing
When we need a product or service, we search for it online on Google. By the time we search on Google, we have already decided to make a purchase. Over 90% of people will purchase from a business on the first page of Google results, they don’t look further than the first page of Google. Now, there are two main ways to rank high in Google searches. The first is through paid Google ads which will charge you per click. This can be very expensive and unsustainable for an independent pharmacy with a modest marketing budget. The second method is through organic SEO which involves a variety of techniques when deployed will rank your travel clinic high in Google search results. This is a more sustainable and effective method of SEO.
We help travel clinics feature on the first page of Google in their area. This drives a significant amount of traffic to your website. Imagine every time some searches for travel clinic or vaccination in your area and they see your clinic in Google searches. Check out some of the examples of our clients who feature on the first page of Google.
Content marketing for travel clinic
Just like Google SEO, content marketing can improve the visibility of your travel clinic. The travel clinic blog, you can improve your Google ranking and divert the traffic from the blog post to your website or your travel clinic. This is a highly effective method of digital marketing. We help clients to feature on the first page of Google through blogging. See example below of our travel clinic marketing through content marketing (blogging).
We offer a comprehensive travel clinic marketing service. We specialise in social media marketing, Google SEO and content marketing for travel clinics. If you don’t have a website or need to upgrade your website then we have that covered as well. Get in touch with our team to start promoting your travel clinic services through our digital marketing.